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Home arrow News arrow 2005 Winner Foods backed by the European Regional Development Fund Debuts at IFE05
2005 Winner Foods backed by the European Regional Development Fund Debuts at IFE05

London, 13 March, 2005: Winner Foods, a leading UK based noodle manufacturer, won the heart of the panel of the Global Gateway2Trade (GG2T) project, led by oneLondon, and has been selected to participate at the IFE05, the largest food and drinks expo in the UK for the first time. IFE provides the perfect platform for Winner Foods planned market expansion to more customers in the EU and the UK.

oneLondon is leading and delivering the GG2T, a project funded by the European Regional Development Fund in collaboration with UK Trade & Investment. The project is designed to enable more ethnic minority businesses across London to benefit from international trade – by supporting them with finance, training, advice and mentoring.

Commenting on the company’s plans for the EU and its participation at IFE05, M.W. Sham, Managing Director of Winner Foods, said: “EU has always been our natural and logical choice for our market expansion. We recognise that there are great opportunities for us to offer our fresh products to this market which is right next to our core operation in London.”

Sham continued: “IFE is an excellent platform for Winner Foods to launch our products into international markets, primarily EU, and UK, especially within the catering sector. It is certainly a major milestone to Winner Foods. We are grateful for the GG2T project and oneLondon. Without their tremendous support, we would have never showcased our products at IFE so soon.”

“We need more projects like GG2T, and great teams like oneLondon delivering the project, which help open doors for those companies who have great potential and have exciting and innovative products to offer.”

Sarah Runge, the Manager for the International Trade Development for the GG2T project, said: “Our panels of 5 judges were glowing about Winner Foods at the tasting venue. Their marketing materials and packaging are inviting, beautiful and innovative. It’s our objective to find great companies like Winner Foods to support them to grow and equip them for international trade.”

The panel, which gathered to taste and decide which companies would exhibit on the stand on 13th December 2004, included: Peter Thackwray, Managing Director, oneLondon, Sahib Banjawahlla, an entrepreneur with 30 years’ experience in the food sector, Jane Milton, Founder and CEO, Not just Food; Robert Fuhrs, International Trade Advisor, UK Trade & Investment; and Sarah Runge, GG2T, oneLondon.

Winner Foods will be offering live cooking demonstrations, bringing you new ideas on how to prepare a fresh, fast and simple noodle meal at stand ND1357 at IFE05, March 13th-16th. M.W. Sham is also available for interviews upon request.


For more details, please contact:

M.W. Sham, Stephanie Tang, or Rosanna Lau
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Phone: +44 (0)20 8880 3678

Notes to Editors:

About Winner Foods Limited

Founded by a team of 7 experts in the food industry in 1993, Winner Foods is one of the leading noodle manufacturers in the UK, and is based in North London. It has established itself in the UK market as a reputable manufacturer of various fresh, dried and frozen Chinese and Japanese style noodles and pastry. To date, its products reach UK, France, Belgium, Netherlands and Spain. It has plans to enter more markets within EU countries. Its products are GM-free and compliant with the respective EU regulations. For more information, visit

Global Gateway2Trade

Global Gateway2Trade was created and is now run by oneLondon, an enterprise support agency, to release the untapped export potential of London’s BME business community. The service provides up to five days of free advice for black and ethnic minority business in areas of north, east and south London in operation over 18 months who fall into the objective 2 areas. Funded by the European Regional Development Fund, Global Gateway2Trade is delivered through six Enterprise Agencies in collaboration with UK Trade and Investment. The project will run through to December 2005. Participating Enterprise Agencies are East London Small Business Centre (Tower Hamlets, Waltham Forest and Newham), Hammersmith and Fulham Business Enterprise Centre (Hammersmith & Fulham, Brent), HBV Enterprise (Hackney), Enfield Enterprise Agency (Enfield), Tottenham Green Enterprise Centre (Haringey), and Southall Regeneration Partnership (Ealing).

For further information/case studies, contact Sarah Runge on 020 79401566 or email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

UK Trade & Investment

UK Trade & Investment is the Government organisation that supports both UK companies trading internationally, and overseas enterprises seeking to locate in the UK. For London companies considering doing business in international markets UKTI is an essential first port of call to develop export capabilities and provide expert advice, reliable data and professional research. The London International Trade Team provides access to all the services and funding available through UK Trade & Investment, and offers local knowledge in the capital. Trough the London Team, business interested in international trade can take advantage of the expertise of more than 200 UK Trade & Investment teams based around the world.

For further information, contact the International Trade Team on 020 7010 1170 or visit


oneLondon, a subsidiary of Greater London Enterprise (GLE), is an innovative, not-for-profit, enterprise and regeneration agency, specialising in support for small and early stage businesses. Every year oneLondon supports 5,000 new and established businesses with finance, training, advice and mentoring. For more information, visit

Read other Press Release at International Food Exhibition 2005 (IFE05)

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