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2005 A recipe for international business success

Twenty-five black and ethnic minority entrepreneurs are being given the opportunity to showcase their wares at two of the UK’s most prestigious exhibitions, through oneLondon’s Global Gateway2Trade project (GG2T), funded by ERDF and working in collaboration with UK Trade and Investment.

At Pure, a major part of London Fashion Week (13th–15th February), and at IFE, the International Food and Drink Exhibition at Excel (13th–16th March), the carefully selected London, BME, fashion and food small businesses will gain valuable exposure to buyers from around the world.

For a highly subsidised fee, the companies will receive space on a group stand, pre and post-exhibition seminars on how to maximise international business opportunities, matchmaking and marketing, as well as networking opportunities with companies and experts in their industry.

The Pure Exhibition is being managed by HBV Enterprise, oneLondon’s delivery partner in Hackney. HBVe and the Pure team worked closely together to select 15 companies who will gain the most from Pure and whose designs fit the event.

Competition for places at IFE has also been keen. Part of the selection process incorporated a food tasting and taste buds were set alight by the samples of food put before them from Caribbean hot pepper sauce to Chinese noodles.

GG2T sees participation in London-based events as the perfect first step in doing business internationally. Sarah Runge, the Manager for International Trade Development for the GG2T project, set up the events because, “London-based events provide a low-risk, low-cost option for businesses new to international sales. They provide a forum for companies to learn about exhibiting, how to prepare for and follow up to the event.

They also offer an excellent opportunity to conduct market research on your product as well as showcase at the competition.”

GG2T offers a three-step strategy for companies with little or no international trade experience. Step one is an in-depth diagnostic and action plan for each company, plus ongoing support from an international trade adviser. Step two is participation in trade events such as Pure and IFE, and step three is support for overseas market research trips to a chosen market, giving companies the vital opportunity to truly “taste and smell” new market opportunities.

Read other Press Release at International Food Exhibition 2005 (IFE05)

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